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The LinkedIn Profile Framework Every Coach Needs To Win More Clients
The LinkedIn Profile Framework Every Coach Needs To Win More Clients

Forbes

time4 days ago

  • Business
  • Forbes

The LinkedIn Profile Framework Every Coach Needs To Win More Clients

If you search for 'coach' profiles on LinkedIn, you'll find around 4.7 million results. Search profiles specifically labeled 'life coach' and there's 300,000. Business coach? Over 610,000. If you're in the coaching field, you have to stand out. Generic LinkedIn profiles, content or messages won't cut it. Something has to change. Most coaches spend time on LinkedIn and see no results. The ones who get it right are taking all the clients. Why couldn't that be you? They are no smarter than you. They are no more prepared, talented or experienced. They just stopped overthinking LinkedIn and started taking action. Success as a coach on LinkedIn starts with your profile. Here's exactly what to do. Transform your LinkedIn profile into a client-winning machine No one cares that you're a coach, speaker, author. Generic titles could belong to thousands of people. Your headline needs to tell visitors exactly what transformation you deliver and who gets it. Use the formula 'I help [type of person]Less 'business coach and consultant" more "I turn overwhelmed agency owners into confident CEOs with systems that scale." Your profile views might stay the same. Your discovery calls might triple. The difference is specificity. When agency owners see that headline, they know immediately that you can solve their exact problem. No guessing. No wondering. Just instant clarity about the value they get. That blue LinkedIn default banner screams amateur hour. Your banner works like a billboard. It's prime real estate that most coaches waste on pretty graphics or motivational quotes. Use it to showcase proof. Screenshot a powerful client testimonial. Display your core offer. Show the transformation you create. When potential clients hit your profile, they scan the banner before reading anything else. Make those three seconds count. A testimonial saying "Emma helped me double my speaking fees in 90 days" does more heavy lifting than any inspirational sunset. Your banner should make visitors think "I want that result" before they've even scrolled to your About section. Most About sections read like diary entries. Long paragraphs about your journey, your why, your passion for helping others. Your potential clients don't care about your story until they know you can solve their problem. Start with their pain. Hit them with the cost of staying stuck. Then show them the transformation waiting on the other side. Use this structure: Hook them with their biggest frustration. Prove you understand their world with specific examples. List the exact outcomes you deliver using bullet points. Include one piece of social proof. End with a clear call to action. "Book a call" over "feel free to reach out". Link your best lead magnet to add instant value. Understand your client's mind and speak directly to it. Empty Featured sections waste the most valuable space on your profile. This section sits right where engaged visitors look for proof you can deliver. Feature your highest-converting lead magnet once again. Pin a case study showing dramatic client results. Showcase your signature framework. Make it impossible for ideal clients to leave without taking action. The Featured section works like your shop window and there's no point leaving it empty. Feature content that demonstrates expertise while moving people toward working with you. A PDF showing "The 5-step framework I used to help 50 coaches hit 10k months" outperforms any amount of industry articles you've shared. Give visitors something valuable they can only get from you. Your contact button hides behind "More" on mobile and most visitors won't hunt for it. Add a way of people getting in touch to your About section and include it in your Featured content. A booking link or an application form, whatever your vibe. But don't leave them getting in touch to chance. Remove every barrier between interest and action. The easier you make it to book a call, the more calls you'll book. When someone decides they want to explore working with you, that moment of motivation is fleeting. Capture it immediately. Remove the friction that kills conversation. The LinkedIn algorithm means they might not see your next post, so the time to get closer is from the first visit. LinkedIn for coaches: your profile is a 24/7 sales asset: make it work Your profile either converts visitors into coaching clients or wastes their time. No middle ground exists. Every element needs to earn its place by moving people closer to working with you. Stop writing for colleagues who already know what you do. Write for the clients who need what you offer but don't know you exist yet. Test different headlines until enquiries increase. Switch banner images until people message you about them. Rewrite your About section until it generates calls. Make your LinkedIn profile work as hard as you do. Update your LinkedIn profile to attract ideal coaching clients.

I've got 7 kids and my ‘mum brain' is my superpower – harness yours to turn chaos into calm
I've got 7 kids and my ‘mum brain' is my superpower – harness yours to turn chaos into calm

The Sun

time12-07-2025

  • Health
  • The Sun

I've got 7 kids and my ‘mum brain' is my superpower – harness yours to turn chaos into calm

DO you ever feel like your brain has a million tabs open? It's how Hannah Keeley, 56, a life coach, mother of seven and author of Mom Fog: 8 Steps To Overcoming Mom Fatigue Syndrome, describes 'mum brain'. 7 You're trying to function and run a home where several humans live, with constant distractions and pop-ups: 'I need to get petrol, I have parents' evening tonight, there are no healthy snacks in the cupboard and now the dog looks unwell...' Left to run wild, mum brain can lead to overwhelm, forgetfulness and stress. 'We talk about a woman's body changing in pregnancy and after giving birth, but the biggest change is actually going on in her brain,' says Hannah, who did a TED Talk on the phenomenon in 2024. Science has found the brain changes once a woman has a baby. 'Your brain has adapted to help you cope with the survival of others, while also trying to survive yourself,' says Hannah. 'Whether your kids are two weeks old or at school, your brain will prioritise their happiness and survival — and that comes with a long to-do list that plays constantly in your mind, causing an almighty overwhelm.' You're never going to be able to silence that, but you can work with it. 'I'm 56, with seven grown-up kids, and I still have mum brain,' says Hannah. 'It might seem like it's causing you all sorts of issues, but if handled right with all the hacks, mum brain could actually become your superpower.' Here's how to turn it to your advantage… Scans reveal exactly how having a baby changes you for 2 years after birth Interrupt inner dialogue 7 You may have 100 things to do, but when your brain is racing or you're starting to feel overwhelmed, it all feels much harder. 'We have to learn how to interrupt the dialogue in the brain, because it's incessant,' says Hannah. She suggests using an external stimulus to disrupt your thoughts — like a hairband on your wrist that you ping when you feel yourself boiling over or falling into negative self-talk. Or set an alarm on your phone every hour as a reminder to take a deep breath and ground yourself. 'I wore a whistle around my neck and would blow it every time I'd hear that dialogue and feel the anxiety creep up,' says Hannah. 'I blew that whistle a lot!' Give 'chunking' a try 7 Mums don't always get the luxury of a routine, as you never know what to expect on any given day. 'When we have children, our lives cannot have a routine like before, so we become 'routine divergent',' says Hannah. 'Suddenly, we don't know what time we'll be woken up, what mood our kid will be in or if they'll eat at the time you've planned.' So use ' chunking ' to give yourself some structure. 'Say: 'I'm going to exercise tomorrow before 12pm', instead of planning a workout for 7am. This flexibility prevents you from panicking when things don't work out — and it's not your fault if they don't.' Prep to avoid overwhelm 7 Another mum-brain trait is constantly needing to make decisions, which comes as part of an unpredictable day. Hannah says to use 'mum prep' for anything you can control now. 'Anything we can do for our future self is one less decision to make in the moment,' she says. 'When you're not surrounded by kids or in a high-stress situation, think about anything you can do to make tomorrow's moments easier. Lay out the following day's outfit or the kids' clothes so they're ready in the morning. Set up your mug with a teabag and fill the kettle ready to go when you wake up. Cook a dinner you can freeze to make two or three future meals. Choose the workout you want to do and save it on your phone.' She also suggests prepping an activity for the kids so they have something to do when they wake up or get home from school. 'These mini mum preps are key to helping ourselves avoid that in-the-moment overwhelm,' says Hannah. Imagine the best-case scenario It might sound like a big ask, but try stopping your brain's wild imagination and instead focus on the best-case scenario. Hannah says: 'A lot of mum-brain noise comes from us having a huge imagination because we're in constant survival mode for our kids. Our brain often shows us the absolute worst-case scenario — resulting in some pretty awful thoughts.' Whether it's: 'What if something bad happens to my child at nursery?' or 'They could catch a serious illness and die,' we've all been there. 'Hack your brain and imagine the best situation instead,' says Hannah. For example: 'I'm taking my child out for the day and they're going to love it and make memories,' or 'They'll learn life skills at nursery while I'm recharging.' Remember your power 7 When you're feeling down or lonely about how hard parenting can be — and we all have those moments — remember how amazing you are. 'Your mum brain is intuitive in a way no one else's is,' says Hannah. 'You can see things happening to your child before they happen, sense when they're sad, need a nappy change or are about to have a tantrum. It's like a private club no one else can tap into. Give yourself a break and realise how incredible you and your brain actually are!' Share the load 7 Wondering where your partner comes into all of this? 'Instead of trying to constantly get them to understand the mental load, delegate,' says Hannah. She recommends a Sunday-evening meeting to talk about the week ahead. 'Tell them directly: on Monday night they pack the kids' sports bags, Tuesday they pick the kids up from school, Wednesday they run the vacuum round. Give them a clear job.' It would be great if partners just took the initiative, but they're not mind-readers. Hannah also suggests using a codeword to signal you're close to overwhelm and need help now. 'Make it something funny — that will also help lower your stress levels,' she says.

EXCLUSIVE I read all of Jennifer Aniston's guru lover's very saucy tales... he's her anti-Brad Pitt: MEREDITH CLARK
EXCLUSIVE I read all of Jennifer Aniston's guru lover's very saucy tales... he's her anti-Brad Pitt: MEREDITH CLARK

Daily Mail​

time11-07-2025

  • Entertainment
  • Daily Mail​

EXCLUSIVE I read all of Jennifer Aniston's guru lover's very saucy tales... he's her anti-Brad Pitt: MEREDITH CLARK

When self-help guru Jim Curtis first set out on his career as a life coach 25 years ago, I doubt he believed his passion for vision boards and powers of manifestation would lead him into the arms of Jennifer Aniston. But as it would turn out, the 49-year-old hypnotherapist may just be exactly what the Hollywood A-lister needs in her life after her two failed marriages and a string of unsuccessful relationships. Less than a week after Aniston, 56, touched down in Mallorca with her new beau, the actress was seen relaxing on the yacht Rising Sun with Curtis and her pals Jason Bateman, Courteney Cox, and Amy Schumer. In exclusive photos obtained by the Daily Mail, the new couple were seen helping themselves to some breakfast on the deck. Another snap showed them sitting alongside each other on a couch, as Curtis appeared to rest his hand on Aniston's neck. If the loved-up photos weren't enough to prove the Friends alum's new romance, multiple sources have also confirmed to Us Weekly that the 'very Zen' couple are in fact dating. 'They've been hanging out a lot, but very much on the DL at her home in LA,' one source told the outlet on July 10. 'It's very Zen, and she has always been very much into that. They're a good match.' Indeed, the Emmy-winning actress has always had a penchant for health, wellness, and practically anything associated with the typical Hollywood 'woo-woo' crowd. Nearly every other post on Aniston's Instagram account is a video of herself working out and showing off her toned physique, and she's often praised the effects that therapy and meditation have had on her mental health. That's why it came as no surprise to me that Aniston and Curtis have found a love match in one another – especially after reading his two books, 'The Stimulati Experience' and 'Shift: Quantum Manifestation Guide.' In his 2024 book 'Shift' (which Aniston revealed to be reading in May), Curtis detailed his unique approach to manifestation – a practice that he describes as 'imagining a desired outcome and feeling as if it were already true.' He also applauds the 'Law of Assumption,' which states that you can manifest your desires by assuming the feeling and belief that they are already true, as well as the power of crafting vision boards to 'prime the brain' for what you want in life. 'The world around you reflects your inner beliefs and assumptions, so by consciously adopting the mindset and emotional state of someone who already possesses what they desire, you can align yourself with that reality, and ultimately attract it into your life,' Curtis wrote. The Massachusetts native has certainly had a lot of practice with manifesting and used the visualization technique to overcome his own struggle with chronic pain, which he documented in his 2017 book 'The Stimulati Experience.' Curtis's first self-help book offers up a far more personal account of his life, from the chronic lesions on his spinal cord to his quest for alternative methods of healing. And his backstory is not a squeaky-clean one either. Curtis began the book by recalling 'a period of heroic drinking, drugging, and Grateful Dead shows' during the summer of 1995 when he crashed his car after taking magic mushrooms, only to proceed on his '10-speed Schwinn bicycle' and crash once again into the sand. After an MRI test revealed he had 'lesions entwined around my spinal cord,' Curtis did his best to ignore the diagnosis by 'self-medicating with drugs and alcohol to avoid reality.' His stubborn avoidance prompted his family to stage an intervention, encouraging Curtis to ditch the hallucinogens and finally confront his chronic pain. In doing so, Curtis consulted with several doctors, researchers, and even shamans – all of whom he calls his 'stimulati' – who introduced him to a myriad of alternative therapies and holistic treatments. 'Today, at 41, I'm feeling better than I've been in 20 years. My pain is nearly gone; I work out regularly, including swimming and boxing; and I'm 40 pounds lighter than I was a couple of years ago,' Curtis wrote at the time. 'Professionally I am a coach and adviser to young entrepreneurs, and I have helped three companies have successful IPOs, allowing me to live in financial abundance. I have fallen in love and have a great relationship with my young son. 'Although I still walk with a limp and have residual health issues, I now have a life free of being sick, limited, and in pain. This is not to say that I never have bad days, but more often than not, I have good ones. And when the bad days come, I can draw on what I have learned to stay positive and grounded.' From just a quick glance through Curtis's published works and social media accounts, where he extends his years of wisdom to his 561,000 Instagram followers, it's clear the self-help coach is nothing like Aniston's past exes. Long before Curtis entered her life, Aniston was married to actor Brad Pitt from 2000 to 2005. The Hollywood couple famously imploded when he met actress Angelina Jolie on the set of Mr. & Mrs. Smith. The Oscar winner himself has been open about his own personal demons, including his battle with alcohol addiction, and most recently described himself as a 'stubborn f***.' It wasn't until 2015 that Aniston settled down again when she married actor Justin Theroux. But theirs wasn't a lasting romance either; they divorced just three years later and he's since moved on with his new wife Nicole Brydon Bloom, who's 23 years his junior. And who can forget Aniston's whirlwind romance with notorious playboy musician John Mayer in 2008? Pictured in 2015: Aniston was 'one of the first to congratulate' her ex-husband Justin Theroux after he tied the knot with his new wife Nicole Brydon Bloom Their on-and-off relationship ultimately came to an end, Mayer later confessed to Playboy in 2010, because he refused to settle down from his bachelor ways. There's something refreshing about Curtis's vulnerability and willingness to take accountability for his own actions – something that, many women would agree, is lacking among most men his age. For Aniston, whose dating history is mostly comprised of egocentric actors and Hollywood stars, perhaps it was Curtis's unconventional guru mindset that attracted her to him in the first place. While it's unclear if this new couple will go the distance, the least she can get is some free hypnotism sessions out of it.

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